We are deeply committed to helping you create lasting growth by crafting irresistible brand personalities that attract your ideal clients and leave a memorable impression.
Your Neighborhood Brand Identity Designer
Kam Ching Wang is the founder and brand identity designer at Bluetiful™ — a strategy design consultancy for Chicago restaurants, private practice business owners and midsize companies. She received her BFA from Northern Illinois University in Visual Communication and was employed with Gerard Agency. With 17 years of design experience, Kam's work has been featured in HOW International Design Annual, Chicago Chapter BMA Tower Awards, and GDUSA American Graphic Design Awards, as well as World Logo & Mark (Alpha Books Publisher, 2020). Besides business as usual, she’s a ramen enthusiast, enjoys watching Netflix and loves the spirit of Halloween. Yes, one of her infamous costumes when she was 7 months pregnant was comedian, Ali Wong.
Our Brand Identity Design Process
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![Brand identity design process step one is to schedule a consultation call]()
Consultation
How Can We Help
Fill out the form on the contact page to get started. What to expect:1. A consultation call to understand and discuss project scope and timeline.
2. We’ll send a proposal and contract.
3. If approved, a standard 50% deposit* is required prior to starting the project.
4. Remaining payment is due prior to delivery of final files, net 15 days.
*For larger engagements, payment plans with dates may be arranged.
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![Brand identity design process step two is to clarify the strategy]()
Discovery
Clarify the Strategy
Brand strategy and visual identity requires business and design thinking to understand your organization’s brand core through discovery, alignment, and clarity.Brand Core is the heart of your brand: its purpose, vision, mission, values, target audience, and competitive advantage.
Brand Messaging is how you talk about who you are. Brand archetype, personality, value proposition, messaging pillars and personas.
Research Analysis to evaluate your brand core, existing materials, and competitor analysis. Craft moodboards and share appropriate design directions.
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![Brand identity design process step three is to create the perfect solution for your brand]()
Design
Create the Perfect Solution for Your Brand
Upon completion of the company analysis, we start the creative design process.1. Create initial concepts based on the approved design direction.
2. Initial concepts to be shown with realistic brand applications.
3. Video meeting to present initial concepts.
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![Brand identity design process step four is to make design refinements]()
Refine
Refine to Perfection
We’ll make refinements to the approved concept. Here’s what a round of revision looks like:1. Client will collect feedback internally with all decision-makers and prepare changes and feedback at once.
2. We will confirm the requested refinements, make the revisions and submit a new version for approval.
Once the feedback is used to create a new version of a design, that completes one round of revision. Typically, a project scope will include three rounds of revisions.
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![Brand identity design process step five is to deliver the final design files]()
Deliver
Deliver with Delight and Confidence
After approval of the final design, we’ll package up the final files to you. If needed, we will contact printers for quotes and manage the printing process for you. If your scope of work includes a brand style guide, all the brand elements of the visual identity design will be outlined in this PDF guideline. This is a valuable reference to keep your brand cohesive and consistent.
Our Design Philosophy
At Bluetiful, our team delivers a high-touch, fully customized experience for entrepreneurs in the commercial, hospitality, and private practice spaces.
We believe that every project has a unique soul, just as distinctive as each client, and it’s our job to uncover that personality through strategy planning, color selection, typography & a logo identity system. Design and branding sets the stage for our clients goals.
Our Values
1
Diversity
Our commitment to individual and organizational efforts to build respect, equality, and inclusion through partnerships. Diversity that embrace cross-cultural differences, openness to new ideas, expressions, and experiences.
2
Creativity
Creativity is at the heart of our work, it’s the essence of who we are and what we do. Creativity is the reason why we’ve come together. At Bluetiful Design, our process encourages creativity to solve complex challenges and deliver measurable results.
3
Transparency
We pride ourselves on providing complete visibility into the successes, and sometimes failures, of our business as we grow and scale. It is an integral part of our culture as we collaborate, build mutual respect and work towards a common goal across functions.
4
Collaboration
Together we are stronger. It’s in everything we do. We collaborate within our team, with our clients, and with our partners and suppliers to drive success. Collaboration is essential for making a difference and everybody’s ideas count.
5
Community
We serve our clients by empowering them through design. By helping our clients achieve their goals, we are lifting our community. At Bluetiful Design we view our work with a sense of purpose: to service our community and neighborhood.
6
Quality
At Bluetiful, we strive for creative excellence and we pride ourselves on high-quality work. We emphasize great craftsmanship from the beginning stages of design to completion of a project.
Let’s book your free design consult
We might be the partners you’ve been looking for.