SPRINGDALE EYE CARE

Connecting Vision and Balance

Client
Refresh, movement and balance is how owner and optometrist Dr. Tanya Halikias describes the vision of her optometry practice. Springdale Eye Care is a state-of-the-art optometry located in Western Springs, Illinois.

Opportunity
Tanya envisioned a holistic logo and brand identity that is built to convey attributes of fresh, water-like movement and being centered and balanced.

Solution
Working with Bluetiful Design, Springdale Eye Care identified its audience, objectives and goals. We developed an astonishing brand identity system that included a logo, business cards, stationery, thank you cards, appointment reminder cards and promotional materials. The final logo conveys balance and movement in an abstract eye shape that is memorable and timeless.