Brand design that gives your business clarity, credibility, and direction.

I guide founders and professionals through the process of building a clear, cohesive brand foundation — so you can show up with confidence and grow with intention.

schedule a design consultation

Brand Clarity

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Strategic Positioning

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Distinctive Identity

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Built To Grow

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Brand Clarity ✶ Strategic Positioning ✶ Distinctive Identity ✶ Built To Grow ✶

Brand design is ideal if you’re at an early or defining stage of your business and want to establish a strong foundation before investing further.

WHO BRAND DESIGN IS RIGHT FOR

This service is a good fit if you are:

Launching a new business or practice
Repositioning or refining an existing brand
Feeling inconsistent in how your business shows up
Ready to invest in a brand that supports sustainable growth

If you’re looking for more than just a logo — and want guidance, structure, and clarity — this is where we start.

A black paintbrush stroke on a white background.

Brand design goes beyond visuals. It’s about creating a system that works together — strategically and consistently.

WHAT’S INCLUDED

This service typically includes:

Brand strategy and positioning guidance
Logo design
Visual identity system (color palette, typography pairing)
Brand messaging support (voice, tone, key messages)
Real-world applications to show your identity in context
A Brand Style Guide to ensure consistency moving forward

Each element is developed to support clarity, credibility, and ease of use as your business grows.

Timeline: 4-5 weeks
Investment: $5,000 — $6,500 USD (custom pricing based on project scope)

SCHEDULE A DESIGN CONSULTATION

EMAIL KAM

Brand design decisions shape how your business is perceived long before a conversation ever happens. They influence trust, recognition, and how confidently you present your work.

My role during the brand design process is to help you make informed, well-considered decisions at this foundational stage. I guide you through questions of positioning, direction, and expression — so the final brand feels cohesive, grounded, and genuinely reflective of your business.

Rather than rushing toward an outcome, we focus on building something solid — a brand you can stand behind and build upon over time.

Guidance where the foundation matters most.

schedule a design consultation

Brand Design FAQs

Most brand design projects take between 4–5 weeks, depending on scope and responsiveness.
Each branding project takes time and information research, conversations with you to uncover your unique visual branding and personality. Through these intentional discussions and questions, I translate our findings into visual examples and get your feedback before we start any designing. Agreement and alignment is our first priority to set parameters on the entire design process. You can be confident your brand identity will be something you love and be proud of.
Absolutely. Brand design supports both — the strategy and execution are tailored to your business model and goals.
This is dependent on the client and the relationship we have developed. With our trusted partners, payments are typically made 100% upfront. When working with new projects or large engagements, we can structure payment to be 50/50 or 50/25/25.
As the purchaser, you will have exclusive, unlimited use and reproduction license on the designs I create for you. This means you own your logo after the payment terms are met. As an industry standard, I retain ownership of our designs and reserve the right to use them in my portfolios (which is totally normal).
You’ll receive all final files and a Brand Style Guide. Many clients continue into packaging design, website design, or ongoing brand support.
- Print formats in vector eps and pdf.
- Web formats in jpg and png.
Editable native files for Adobe Illustrator, layered Photoshop files or Adobe InDesign files can only be purchased separately.

Stop, you’re making me blush.

“Impactful & memorable”

My wife and I were looking for a designer who is artistically focused but could also distill our vision into something accessible to a broad audience. We were impressed by the aesthetics of Kam’s website and portfolio. After a few initial conversations, we decided to trust our gut and hire her for the News Bar project. Kam was very organized and upfront about the entire process. She listened carefully and understood what we wanted. Her brand concept and design for News Bar were aesthetically pleasing, impactful, and memorable. Everyone who has seen the News Bar brand has been very impressed, and it has positively impacted our efforts to pitch the concept to funders and property managers as we search for a physical space for this new bar. We have absolutely loved working with Kam and are thrilled with the quality of her work. We highly recommend her as someone who believes in the power of high-quality design.
Seth Blumenthal
Owner, News Bar
“Stress-free process”

Bluetiful Design was delightful to work with as they made the design process simple and stress-free. From the start, I was thoroughly impressed with the creative process and the plan that was outlined to realize my vision. Kam was able to help me narrow down my design goals and brand identity when I was unsure of the exact direction I wanted. Furthermore, I looked forward to our design meetings and brain storming sessions. Kam was always receptive to new ideas and design challenges. She skillfully embodied our practice’s mission and culture within the design, making our patients’ first impression of our practice informative and memorable. In the end, Bluetiful Design’s logo and branding package gave me so much more than I was expecting. I’m extremely grateful and I highly recommend them!
James Chin, OD
Owner, Thrive | Eye + Optical
“Remarkable creativity”

Working with Kam at Bluetiful Design for our restaurant logo and branding was a pleasure. Kam showcased a deep understanding of our vision, bringing it to life with remarkable creativity. The logo perfectly captured our restaurant’s essence, blending sophistication and modernity. Kam’s cohesive branding package impressed us, and we highly recommend Bluetiful Design for top-notch brand elevation.
Aaron Trachtman
Director of Marketing, Nuovo Chicago
“Game-changing design”

Our logo redesign was a game-changer for our business. Inspired by her sleek work on Volition Tea’s packaging, we knew she was the perfect choice for our rebrand. Kam’s blend of aesthetics and functionality created a visually compelling logo that captures our brand identity. Highly recommended for anyone seeking a modern and effective brand transformation.
Bethany Barbouti
Co-Owner, The Eco Flamingo

Recent Brand Design Projects

Hamlin Modern Dentistry

Comfort meets modern technology.

VIEW DESIGN PROJECT
Nuovo Chicago

Modern dairy artisanal.

VIEW DESIGN PROJECT
Thrive Eye + Optical

The ultimate sustainable luxury.

view design project

How I can help you succeed.

Brand Extensions

Extend your brand across real-world touchpoints with cohesive, thoughtfully designed assets that reinforce recognition and create a seamless brand experience beyond the core identity.
Best for: Businesses with an established brand looking to apply it consistently across print, apparel, and signage.
Extend Your Brand Presence →
Packaging Design

Create food and beverage packaging design that stands out on the shelf, communicates quality at a glance, and elevates your product to compete confidently in retail environments.
Best for: Product-based businesses ready to elevate their packaging, stand out on the shelf, and compete with confidence.
Elevate Your Product Packaging →
Website Design

Design a website that builds trust, communicates your value clearly, and supports your business goals — especially for medical, wellness, and professional service practices.
Best for: Service-based professionals who need a credible, thoughtfully designed website to build trust for their practice.
Design a Website That Builds Trust →