Small Brands with Big Impact
I work closely with Chicago-based founders and small businesses to create brand identities and packaging that feel credible, distinctive, and built for real-world use. From neighborhood restaurants to healthcare practices, my work is grounded in strategy and designed to help businesses stand out with clarity and confidence.
Click on a thumbnail below to view the complete brand story
Volition Tea Packaging for Whole Foods Market
Horticulture 4 Health Branding + Website
Tasting India Packaging + Rebrand
News Bar Visual Identity + Web Design
Sparkraw Rebrand
Nuovo Chicago Visual Identity, Signage + Packaging
Volition Tea EXPO + Wholesale Kit
The Eco Flamingo Visual Identity + Rebrand
Volition Tea Packaging + Web Design
Hamlin Dentistry Logo + Visual Identity
Narrowpath Visual Identity + Rebrand
The Eye Experience Visual Identity + Signage
Pause MedicineVisual Identity + Web Design
Thrive Visual Identity + Business Card
Cristal Azul Tequila Branding + Packaging
Zero6 Energy Visual Identity + Web Design
Scently Package Design
Elevate Performance Visual Identity + Web Design
Elevate Eye Care Visual Identity + Web Design
Avery | Fancy Cocktail Bar Visual Identity + Print
Military Coffee Visual Identity + Packaging
Karina K Studio Visual Identity + Stationery
STAK Properties Logo + Branding
ForSight Visual Identity + Print
Presentable K-9 Web Design
Eyes on Fulton Visual Identity, Signage + Print
Refined Eye Care Logo Design + Print
Optometry Logofolio Collection of Designs + Signage
Stop, you’re making me blush.
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![Headshot of Jesus Martinez, an optometrist in Las Vegas Nevada.]()
“Made my life easy”
Kam is awesome! She was so patient with me in designing my logo for my optometry office. She listened to my ideas and made my life easy by helping me narrow down my options. In the end, I have an excellent logo that is so unique to my space that it has a story behind it, which is a great conversation starter for patients who ask. I recommend her 100%.
Jesús Martinez
Owner, St. Rose Eyecare -
![Headshot of Charlotte Ablott, an optometrist in North Carolina.]()
“Clear communication”
Bluetiful Design was responsive, wonderfully creative, and helped us nail down our vision for our logo with expertise and clear communication. We knew we wanted a classy logo but weren't sure where to start and Bluetiful Design helped narrow things down quickly. Kam took the time to get to know us and what we wanted for our logo design and branding. We highly recommend working with her!
Charlotte Ablott
Co-Owner, New Garden Eye Care -
![Headshot of Erika Morrow, an optometrist in Savannah Georgia.]()
“Vision into reality”
Bluetiful Design was very organized and that is something I greatly appreciate. Kam turned my logo into a reality and they were very patient with my different requests. I highly recommend her for all of your logo needs.
Erika Morrow
Owner ForSight Unique Eye Care & Eye Wear -
![Headshot of Krystal Hoover, an optometrist in Little Elm Texas.]()
“Experienced guide”
It has been such a pleasure working with Bluetiful Design. Kam was very communicative and encouraging throughout the entire design process. Her expertise and guidance made it easy to come up with the perfect logo and branding for our business. Overall, we are very happy and would recommend Bluetiful Design to anyone.
Krystal Hoover
Owner, Eyes on Little Elm -
![Headshot of Eric Ablott, an optometrist in Greensboro North Carolina.]()
“Extremely creative”
Bluetiful Design is incredible. Kam is extremely creative, very responsive and a joy to work with. Highly recommend their work!
Eric Ablott
Co-Owner, New Garden Eye Care
Chicago Designer for Branding, Packaging & Website
Areas of focus include:
Chicago restaurant branding
Tea and coffee packaging design
Food & beverage and spice packaging
Dental, optometry, and healthcare logos
Health, fitness, and wellness branding
Interior design and real estate logos
Whether you’re launching something new or refining an existing brand, I help translate your vision into design that feels intentional, professional, and ready to grow.
Let’s build something you’re proud to stand behind.
If you’re looking for a Chicago-based brand strategist and designer to guide your brand identity, packaging design, or website design from idea to execution, I’d love to learn more about your business.