Single-origin loose leaf tea brand packaging and design
 

VOLITION TEA

Start Your
Daily Ritual

Volition Tea brings eco-conscious tea drinkers sustainably grown single-origin loose leaf tea from China with full traceability from farm to cup to benefit the consumer, their partner farmers, and the planet. Bluetiful design was brought on to create their brand identity, website design and a packaging system that could be expanded as the product line grows.

 

Services
Logo & Brand Identity System
Package Design
Merchandise
Brand Foundation
Marketing Collateral
Website Design
www.volitiontea.com

Featured
2022 GDUSA Package Design
Awards
Medill Reports Chicago
World Tea News

 
Volition Tea Chicago brand identity logo design
Start your daily ritual today with single-origin loose leaf teas from Volition
Tea packaging design for Volition Tea company in Chicago
Volition Tea product photoshoot for website launch
Volition Tea website design and page layout design
Each Volition Tea gift set comes with four tea cards to provide information about each tea and a note from their farmer on what makes their tea special.
Two people doing a cheers with Volition Tea glass mug that has a built in strainer.
Man brewing a perfect cup of loose leaf tea
Volition Tea welcome card design front and back
Lifestyle photography for Volition Tea and demonstrating the lifecycle of tea from farming, tea process technique to our cup.
Headshot of founder Annie Xiang of Volition Tea
“Bluetiful Design helped me transform my vision to life. I’m constantly amazed by Kam’s professionalism and creativity. Every step of the way I felt supported and heard. I can’t count how many times people have complimented on the tea packaging. Kam will transform your brand and it will be an enjoyable journey.”

Annie Xiang | Founder, Volition Tea

four paper tubes containing loose leaf tea product photoshoot and design
lay flat top view of tea packaging and loose leaf tea spreading onto the table
Product photoshoot of tea packaging and pouring of brewed tea into a tea cup
configuration of paper tube packaging design for Volition Tea company Chicago

Brand Process

Click to view the video with sound on.

Here’s the behind the scenes footage from logo ideation, design development to printed tea packaging and collateral.

Video Testimonial

Click to view the video with sound on.

Listen in on what Annie has to say about the design collaboration between Volition and Bluetiful Design.

Did we blue you away with this brand identity design?

Photography Kristen Mendiola Photography • Giftset Photography (4 at the bottom) Kam Wang

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