Packaging design that helps your product stand out — and belong.
I help food and beverage brands translate quality products into packaging that communicates value, earns trust, and competes confidently in retail environments.
Shelf Presence
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Visual Hierarchy
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Clear Positioning
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Retail-Ready Design
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Shelf Presence ✳︎ Visual Hierarchy ✳︎ Clear Positioning ✳︎ Retail-Ready Design ✳︎
WHO PACKAGING DESIGN IS RIGHT FOR
Packaging design is ideal if your product is strong — but the packaging isn’t yet reflecting its quality, positioning, or potential.
This service is a good fit if you are:
Launching a new food or beverage product
Preparing to enter retail, farmers markets, or specialty stores
Competing on shelf with established brands
Repositioning or elevating your existing packaging
Looking for packaging that feels credible and shelf-ready
If your product tastes great but doesn’t yet look the part, packaging design is where we focus.
Packaging design is about more than aesthetics — it’s about clarity, compliance, and shelf presence working together.
WHAT’S INCLUDED
This service typically includes:
Packaging strategy and positioning guidance
Label or package design aligned with your brand identity
Hierarchy, layout, and visual clarity for retail environments
Consideration of required packaging elements (ingredients, net weight, etc.)
Mockups to visualize your product on shelf or in hand
Print-ready packaging files prepared to vendor specifications
Every decision is made with real-world use in mind — from how your product is noticed to how it’s understood at a glance.
Timeline: 4-8 weeks
Investment: $3,000 — $6,000 USD (custom pricing based on project scope)
Packaging design carries a unique set of challenges — technical requirements, production constraints, and high visibility at the point of sale. Small decisions can have outsized impact.
My role is to help you navigate those details with confidence. I guide you through layout, hierarchy, and design choices that support both your brand and your product — while ensuring the final packaging feels clear, compliant, and ready for production.
Rather than guessing or overcomplicating the process, we focus on making smart, well-considered decisions that support clarity, shelf impact, and long-term growth.
Guidance where details matter.
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Yes. I specialize in packaging design for food and beverage brands and understand the visual and practical considerations unique to these products.
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Yes. Final packaging files are prepared according to printer or vendor specifications.
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Yes. I can coordinate with your vendor to ensure files are prepared correctly and answer any production-related questions. I also work with a trusted network of online, local Chicago-based, and nationwide print partners to support your production needs. I’ll manage the process, gather quotes, and guide the project through completion, while payment is made directly to the printer.
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I design layouts that account for required elements such as ingredient lists and net weight, though regulatory compliance itself remains the responsibility of the client.
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• Print formats in vector eps and pdf.
• Web formats in jpg and png. -
Editable native files for Adobe Illustrator, layered Photoshop files or Adobe InDesign files can only be purchased separately.
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Packaging design works best when aligned with a strong brand foundation, but I can work with existing brand assets when appropriate.
Packaging Design FAQs
Stop, you’re making me blush.
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![Headshot of Annie Xiang, founder of Volition Tea]()
“Brand elevation”
Bluetiful Design helped me transform my vision to life. I’m constantly amazed by Kam’s professionalism and creativity. Every step of the way I felt supported and heard. I can’t count how many times people have complimented on the tea packaging. Kam will transform your brand and it will be an enjoyable journey.”
Annie Xiang
Founder, Volition Tea -
![Headshot of Chef Jasmine Sheth, owner of Tasting India]()
“Transformative packaging”
Bluetiful Design transformed our logo and spice packaging labels into something extraordinary. From our initial conversation, Kam demonstrated a remarkable ability to guide us through the design process with ease and clarity. She skillfully translated our ideas into a cohesive brand identity, and her collaborative approach made the entire experience enjoyable.
Chef Jasmine Sheth
Founder, Tasting India -
![Headshot of Audrey Raley an optometrist in Texas.]()
“Beyond just the logo”
Working with Bluetiful Design was a delight! Kam’s whole design process is both well-orchestrated and streamlined. She exceeded my expectations on many levels, helping me achieve my goals beyond just the logo design, which I originally hired her for. Bluetiful Design has truly helped develop my brand identity and create the essence of what I envisioned for my new optometry business.
Audrey Raley
Owner, Refined Eye Care
How I can help you succeed.
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Brand Design
Build a brand identity that reflects your values, positions you clearly in your market, and connects with the right audience through a cohesive, scalable identity system.
Best for: Founders and professionals ready to invest in a clear, cohesive brand foundation that supports long-term growth.
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Website Design
Design a website that builds trust, communicates your value clearly, and supports your business goals — especially for medical, wellness, and professional service practices.
Best for: Service-based professionals who need a credible, thoughtfully designed website to build trust and support their practice.
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Brand Extensions
Extend your brand across real-world touchpoints with cohesive, thoughtfully designed assets that reinforce recognition and create a seamless brand experience beyond the core identity.
Best for: Businesses with an established brand looking to apply it consistently across print, signage and marketing materials.
Extend Your Brand Across Touchpoints →
Ready to elevate your packaging?
If you’re ready for packaging design that reflects the quality of your product and helps it compete with confidence, I’d love to learn more about what you’re building.