Golden Thread Advisory required a brand and website that could reflect deep discretion, emotional intelligence, and strategic authority for families of significant means. The project focused on translating complex, deeply human work into a refined visual and verbal system that feels trustworthy and purpose-driven across every touchpoint.

GOLDEN THREAD ADVISORY • Chicago

Guiding Clarity Through Complexity

Services
Research & Strategy
Logo & Brand Identity System
Brand Style Guide
Website Design
www.goldenthreadadvisory.com

Before connecting with Kam, I had taken a shot at figuring out the branding for my new business on my own. I could see that my ideas weren’t working, but I had no idea how to fix it. In my very first conversation with Kam, it became clear that she would invest the time to understand my business and use her creative talents to give life to a vision that I was still struggling to bring into focus in my own mind. When her initial attempt to read my mind and see what I was failing to articulate resulted in draft logos that didn’t resonate with me, she patiently listened to my feedback, went back to the drawing board, and came up with a new set of ideas I loved. Unlike some creatives who are stubbornly wedded to their own vision, Kam strikes the exact right balance of being open to suggestions while using her expertise to guide the process and achieve the best result. Kam is a true collaborator who listens to feedback and, rather than mechanically applying requested changes, considers better ways to accomplish the desired outcome. I have perfectionist tendencies that led to many rounds of revisions to the website and Kam worked through all of them with an upbeat, professional attitude. I’m thrilled with my branding and my website. When I launched the website and sent out a LinkedIn blast announcing it, I received many comments not just congratulating me on the new business, but specifically complimenting the beautiful and professional website Kam created for me. I highly recommend working with Kam – she is an engaged collaborator invested in her clients’ success.

Jenny L. Johnson | Founder, Golden Thread Advisory

Did we blue you away with this brand identity design?

Brand Photography Emily Cummings

The photographs displayed here are part of a client project and are used with permission.
All rights to the images belong to the respective client and photographer.

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